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The Cornell School of Hotel Administration Handbook of Applied Hospitality StrategyFrom SAGE Publications, Inc
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The Handbook of Applied Hospitality Strategy is a comprehensive resource for advanced students and serious practitioners focused on hospitality strategic management. The Handbook includes original thought on key topics, critical articles from the pages of the Cornell Hospitality Quarterly, and integrative commentary. Particular emphasis is placed on the strategies and decisions that determine the long-run performance of a corporation within a competitive hospitality industry context.
Throughout the chapters, the authors have offered new ideas, models and frameworks, managerial implications of research findings, and suggestions for future practice. The emphasis is on strategy formulation, implementation, and evaluation. Key issues such as pricing, service delivery, experiential branding, franchising, acquisitions and mergers, human resource management, change management, and culture creation are featured.
- Sales Rank: #662742 in Books
- Published on: 2010-07-14
- Original language: English
- Number of items: 1
- Dimensions: 10.10" h x 1.70" w x 7.00" l, 4.00 pounds
- Binding: Hardcover
- 1080 pages
About the Author
Cathy A. Enz is Executive Director of The Center for Hospitality Research at Cornell University, and Lewis G. Schaeneman, Jr. Professor of Innovation & Dynamic Management. Her primary research focus is on innovation, best practices and change management; strategic human resource management, including the empowerment of service workers and the development of social partnerships for economic development. Dr. Enz' publications include over 50 articles in Administrative Science Quarterly, the Academy of Management Review, the Hospitality and Tourism Research Journal, the Cornell Hotel and Restaurant Administration Quarterly, Human Relations, and others. Numerous book chapters and books, including American Lodging Excellence: The Keys to Best Practices in the U.S. Lodging Industry (with L. Dube, L. Renaghan, and J. Siguaw); Educational Institute of the American Hotel Motel Assoc; (July 1999).
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